Aura Hair Co

With over 15 years of experience in the South Florida area, Dominique DiBenedetto is introducing a new vision for the salon experience here. After having multiple opportunities to train and travel to the most successful salons within the United States, it became clear to Dominique that a new definition of the salon experience was needed in Boynton Beach Florida. Dominique has been published in top beauty and national publications, Palm Beach Illustrated, Modern Salon, and Behind The Chair just to name a few. Her work has been seen on Bravo TV & their online portfolio.

In 2020 she was given the prestigious honor of being named one of Moderns Salon Top 100 stylists in the nation. Her specialty is all aspects of coloring especially corrective but not limited. To add to her resume she has also been educated for multiple top-color brands. Soon ventured on her own as an independent color educator. Her passion to share knowledge is fierce and helping others in the industry level up is what fuels her. Her in-person hands-on classes are filled with practical and effective ways to work smarter and not harder with also building revenue at the same time. Aura opened its doors in 2019 and has been a thriving talent hub since.

The culture in the salon is a lot like her, laid back but very focused on the client and the work. Her team is what drives her and keeps her pushing limits to make the most amazing, safe, and fun place for any talented stylist to come and spread their creativity. In 2021 the newest venture she is taking on is alternative hair. She has just launched a new company Wigs By Dominique. As she is now taking on the hair loss community by storm. Her mission is to educate her colleagues and existing and future clients that wig/topper wearing can be and is sexy. Helping women find better solutions and confidence is her newest passion project. Dominique in her spare time, you can find her spending time with her husband and two sons. “ I love my career, I love my salon, and I love my team. My calling is to educate, innovate and inspire. If Im doing one of those things I’m good. “