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Alex's impressive career is one of personal and professional adventure ultimately garnering him the title of one of the Top 50 Hairstylists, in a book by Rick Morton. Beginning in London, England, he worked for the prestigious Vidal Sassoon Salons, developing a busy clientele and building relationships with London fashion and press photographers.
Relocating to Chicago in 1986, he ascended rank to Artistic Director, leading an award-winning team at Sassoon’s, establishing Chicago as one of the premier salons in the global Sassoon empire.
-Multiple award-winning stylist and salon owner.
-Extensive celebrity clientele.
-Featured in top fashion magazines.
-Founder of successful salon chain.
-Guest appearances on TV shows.
-Lead stylist at renowned fashion events.
-Mentor and educator in the industry.
-Expert in cutting-edge hairstyling techniques.
-Collaborations with major beauty brands.
-Influencer with a large online following