Instagram Updates You Need to Know as a Creator
Whats new on the Instagram app and how to adapt to these changes?
Instagram is constantly evolving, introducing new features and updates to enhance user experience and keep up with the latest trends. In this post, we’ll explore five of the most recent updates on Instagram and provide helpful hacks on how to adapt and make the most of these changes. Let’s dive in Hairstylists… or should we say, Influencers and Creators? Gone are the days when you could just be a stylists, not a content creator!
1.Reels Algorithm Update:
Instagram’s Reels feature has gained immense popularity, allowing users to create and share short, engaging videos. To adapt to the Reels algorithm update, follow these hacks.
Optimize video length: Create Reels that are 15 to 30 seconds long, as shorter videos tend to perform better. Editing your video in the Instagram app also gives you bonus points. The longer you are in the app, the more you are awarded. Try using the pre made templates within the app.
Utilize trending audio and effects: Incorporate popular songs, sounds, and effects into your Reels to increase visibility and engagement. c. Engage with your audience: Respond to comments, collaborate with other creators, and participate in relevant challenges to boost your Reels’ reach. Below are some good websites to check on trending audios and trends.
2.Creator Studio Expansion:
Instagram’s Creator Studio is a powerful tool that enables content creators to manage their Instagram accounts more efficiently. Here are some hacks to adapt to the expanded Creator Studio:
Schedule posts in advance: Plan and schedule your Instagram posts ahead of time to maintain a consistent presence and save time. It is best to auto schedule from Instagram rather then using Canva or apps like Planoly.
Analyze performance metrics: Utilize the detailed insights available in Creator Studio to track your post engagement, follower growth, and audience demographics, helping you tailor your content strategy accordingly.
Explore monetization opportunities: If eligible, leverage Creator Studio to explore monetization options like brand partnerships and sponsored content. Try to always ad a Collaborator to your Reel if possible as well.
3.Improved Stories Camera:
Instagram has revamped its Stories camera, offering new creative tools to make your Stories more captivating. Here are some hacks to adapt to the improved Stories camera:
Use interactive stickers: Experiment with the interactive stickers like polls, quizzes, and question boxes to encourage audience engagement.
Take advantage of AR effects: Explore the wide array of augmented reality (AR) effects available to enhance your Stories and make them visually appealing. Use things like green screen, and voice overs. This is a time where filters are encouraged!
Leverage multi-capture mode: Capture multiple photos or videos simultaneously to create dynamic Stories that tell a story or showcase different angles. The more comprehensive and stimulation videos/photos get more views and engagement.
Limit the amount of stories posted: 4-5 a day is now plenty. More than that is now seem as “spammy” and is no longer needed to boost the algorithm.
4.Keyword Search for Explore:
Instagram has introduced a keyword search feature, allowing users to discover content based on specific keywords. Here’s how you can adapt to this update:
Optimize your captions and bio: Incorporate relevant keywords in your captions and bio to increase the visibility of your posts and profile.
Utilize trending hashtags: Research and use trending hashtags related to your niche to improve the chances of your content appearing in keyword search results. However, 3-5 hashtags are now recommended. Posts with more will not be optimized by the algorithm.
Create keyword-rich content: Develop high-quality content that aligns with popular keywords to attract a wider audience and gain more exposure.
5.Enhanced Privacy Settings:
To offer users more control over their privacy, Instagram has introduced several updates to its privacy settings. Here are some hacks to adapt to the enhanced privacy settings:
Manage message requests: Utilize the “Message Controls” feature to filter and limit who can send you direct messages, ensuring a safer and more focused inbox.
Restrict sensitive content: Activate the “Sensitive Content Control” feature to customize the visibility of potentially sensitive content in your Explore feed.
Control story sharing: Adjust your “Story Sharing” settings to determine who can re-share your Stories, helping you maintain control over your content.
Staying up to date with Instagram’s latest updates is essential for maximizing your presence on the platform. By implementing these hacks, you can adapt seamlessly to the recent changes and leverage them to enhance your Instagram strategy. Embrace these updates, experiment with new features, and continue to engage with your audience to make the most of your Instagram experience.