Mother’s Day Salon Promotions Your Clients Will Love

Mother’s Day is approaching FAST! Don’t have Mother’s Day salon promotions ready to go? We got you covered with some ideas you can quickly add into your social feeds and service offerings! It’s time to get these promotions that pamper, beautify, and uplift the incredible moms in our lives out there and get booked!

Here are 8 salon promotion ideas that not only make moms feel special but also boost your salon’s earnings. (Yahoo!) Remember, you can offer for the week, and the services don’t need to be offered on Mother’s Day.

1.Blooms & Beauty

Partner with a local florist to surprise moms with a bouquet of fresh flowers or even a rose after their salon service for the week before Mother’s Day. Create a beautiful display area in your salon where moms can admire the blooms and mothers day display. Think of a photo frame with a sweet message thanking mamma’s for all they do, signed by each staff member. Hopefully, she’ll want to snap photos to capture the moment and share it on social media. It’s a thoughtful gesture that adds an extra touch of beauty to their week!

2.Mama & Me Matching Blow Outs or Mani/Pedi

Offer discounted services for moms and daughters to enjoy together! Create special packages for mother-daughter duos, such as discounted blowouts, manicures, or pedicures. This not only promotes family bonding but also attracts more clients to the salon. It’s a fantastic way to cater to the needs of both moms and their little ones while fostering a sense of relaxation and fun. Offer kid friendly cocktails they can both enjoy together! Just think how cute the photos will be!

3.Get Glam

Create a package of existing services at a discounted rate. From a color, cut, mask treatment and extraaaa long scalp massage. What mamma wouldn’t want that!? Have a specific add on that your salon usually doesn’t offer, like a makeup retouch, champagne or a hand massage at the sink. Design this package so a daughter, son or husband can pre purchase this package as a gift on Mother’s Day! Make sure to have fun social media posts showcasing these discounted Mother’s Day packages, so your clientele can simply DM from your salon page and show exactly what she wants this year  

4.Mom’s Relaxation Retreat

Have you heard of the trending Quiet Appointments? Where lowlights, peaceful music and silent (little to no talking) appointments create the perfect relaxing atmosphere. Set aside some day/ evening appointments in the month of May where moms can come for true relaxation and low stimulation, and hey, you might love it too! Have spa space? Design a tranquil sanctuary within your salon for moms to escape and unwind. Offer a serene spa package featuring a luxurious massage, a hydrating facial, and a scalp massage using aromatic oils. Create a serene ambiance with calming scents and plush blankets to enhance the relaxation experience.

5.Champagne Cheers

Elevate the salon experience by offering moms a glass of sparkling champagne upon arrival for the week leading up to mothers day. Set up a stylish beverage station with elegant glasses and chilled champagne flutes and a tribute to Mother’s Day! Add a touch of sophistication to the celebration and raise a toast to all the fabulous moms in your clientele. Just think of all the instagrams stories you’ll be tagged in!

6.Mommy’s Beauty Bag

Curate small bags filled with haircare or skincare essentials samples or trail sizes. Create a display area in your salon where moms are highlighted and encouraged to grab a bag to take home. With your sales consultants or brands to get a large give away moms can enter for a grand prize. Offer additional discounts off services and products within the bag, like little “mommy coupons” for them to bring back and spend and treat themselves. Go one step further and have small cards with a cute quote about being a mom signed by staff as an added personal touch! It’s the little things

7.Gift of Glam

Who doesn’t love a gift card!?  Enhance your salon’s gift card offerings by bundling them with special treats. Consider including a complimentary mini facial or a deluxe hair styling session with each gift card purchase. Display the gift cards in elegant packaging and highlight the added value to attract customers seeking the perfect Mother’s Day gift. Go one step further and have cute mothers day themed small gift boxes, and save hubby one extra step, or hey, they can gift to themselves too!  

8.Local Love Combo

Reach out to your neighbours or other local businesses and forge partnerships to create something memorable for mom! Coordinate with neighbouring boutiques to provide exclusive discounts or gift vouchers for a complete shopping and pampering experience. Team up with a local bakery or gift shop to encourage customers of each business to check out each other.  

We hope these ideas can inspire you to create a wonderful, yet profitable Mothers Day in your salon!