Back to School -Promotion Ideas for Hairstylists and Salons

Back to school season is here! Try out these in salon promotions to have a strong back to school season as a salon owner or a hairstylist.

For New Clients:

1. First-Time Student Discount: Offer a special discount for students who are new to your salon. This could be a percentage off their first service, encouraging them to try your expertise and become repeat clients.
2. Bring-a-Friend Deal: Encourage current clients to refer students to your salon. When a new student client comes in with a referral, both the new client and the existing client who referred them receive a discount on their next service.
3. Complimentary Add-On Service: Provide a free add-on service, such as a deep conditioning treatment or scalp massage, with any back-to-school haircut or styling service. This entices new clients to experience more than just a standard service.
4. Social Media Giveaway: Host a social media contest where students can enter to win a free back-to-school makeover. To enter, they must follow your salon’s page, tag a friend, and share their favorite back-to-school style inspiration.
5. Pamper Package for Parents: Acknowledge the hardworking parents by offering a discounted package that includes services like haircuts, styling, and relaxing treatments. This promotion can appeal to parents preparing for the school year too.

For Existing Clients:

1. Loyalty Rewards Upgrade: Surprise your loyal clients by upgrading their next service to include a luxury add-on, like a head massage or upgraded hair treatment, as a thank-you for their continued support.
2. Refer-a-Student Bonus: Reward existing clients who refer a student with a discounted service or a free add-on. This incentivizes them to spread the word about your salon to their student friends.
3. Bundle and Save: Create back-to-school bundles that include multiple services at a discounted rate. This encourages existing clients to try new services they might not have considered before.
4. Back-to-School Styling Workshops: Host workshops where you teach clients how to achieve trendy back-to-school looks at home. Offer a discount on products used during the workshop to encourage sales.
5. Exclusive Client Appreciation Event: Host an after-school gathering exclusively for your loyal clients, complete with styling demos, refreshments, and discounted services for attendees. This strengthens client relationships and makes them feel valued.

These promotions will not only attract new clients to your salon but also keep your existing clients engaged and excited about the upcoming school season. Remember to tailor the promotions to your salon’s unique style and clientele. Good luck with your clients and promotions!