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Boosting Salon Profit and Revenue: The Power of Back Bar Treatments

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Boosting Salon Profit and Revenue: The Power of Back Bar Treatments

How to maximize profits with out booking in more clients.

In the competitive world of salon business, maximizing revenue is crucial. One effective strategy is to capitalize on back bar treatments, offering both enhanced services to clients and a substantial boost to your bottom line. It its the easiest thing to do behind the chair, with out having to take more clients, or raise pricing in order to increase daily revenue. Back bar treatments that can elevate your salon’s revenue, let’s breakdown of the potential financial gains.

  1. Deep Conditioning and Shine Treatments:
    • Moisture-rich masks, shine or protein treatments are quick and easy add ons at the backbar. Attract clients seeking intensive hair care,clients looking for added moisture or shine. Offer pre paid treatment packages that can be added onto a service or as a stand alone for the client.
    • Offer a discount off the correlating retail treatment the client can take home and continue to gain benefits from.
  2. Scalp Treatments:
    • Exfoliating treatments, invigorating massages and overall analysis of scalp health. Catering to clients with specific scalp concerns can result in premium pricing and the sale of recommended retail products. You can purchase a scalp camera online or on amazon to show your client a close of up their scalp, oil production or product build up. The use of the scalp camera can be an additional cost to the back bar service as well. Use physical exfoliants and hot towels with aromatherapy to create a spa like experience.
  3. Color Boosters:
    • Gloss treatments, color refreshers or toners. Offering color maintenance options between full appointments can lead to increased visit frequency and additional service revenue. Using a flash toner, a coloured conditioner or a clear gloss can make a major impact on hair and can be added onto a cut or blow out service.
  4. Bond Building Treatments:
    • Olaplex, K-18, Epres… any of the bond builders on the market. Attract clients seeking less breakage, more strength and integrity in the hair. These treatments are great options for someone who is preparing for a big color change, a perm, or an intense bleaching.
  5. Eyelash and Brow Treatments:
    • Lash lifts, tints or brow laminations can be done while a toner or a treatment is processing. Tapping into the growing demand for lash and brow care can boost service revenue.
  6. Moisturizing Hand Treatments:
    • Nourishing hand masks, massages or paraffin. Adding luxurious hand treatments can enhance overall salon experiences, leading to increased client satisfaction and loyalty. Having express manis or dip powder services at the sink can allow for clients to get both services done at once, and who doesn’t love a one stop shop!
  7. Aromatherapy Upgrades:
    • Lastly, using scented oils, aromatherapy massages. Incorporating aromatherapy into treatments can justify premium pricing and encourage clients to indulge in additional services and relaxation. Have a menu available for clients to choose a sensory experience, think blends of lavender and peppermint for relaxation, bergamot and frankincense for rejuvenation.

Profit Breakdown

  • -Calculate the average additional charge per back bar treatment. Pricing a basic treatment around half the cost of a haircut is a good baseline and starting point. Example, your hair cuts average $100.00, treatments can start at $50.00.
  • -Estimate the average frequency of these treatments per client, per day.
  • -Multiply the additional charge by the number of treatments per client to determine potential monthly revenue increase.
  • Consider the impact on retail sales from recommended products associated with each treatment.

By strategically incorporating these back bar treatments into your salon offerings, not only can you elevate the overall client experience, but you can also unlock a lucrative stream of revenue. The key lies in understanding your clientele’s needs, promoting these premium services effectively, and providing a financial breakdown to showcase the tangible benefits for both the salon and the client.

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